KEEP CALM,

TGIF

&

check out these links to loyalty news you might have missed…

Online retail, mobile, airline, restaurant, and the hospitality industries all have a share in this week’s roundup.

RetailWire Discussion: How Elastic is Amazon Prime’s Subscription Price? Feb 14 2014 | COLLOQUY – RetailWire The price of Prime may increase between $20 and $40. Amazon is counting on the loyalty of their current 20+ million subscribers who are estimated to spend twice as much as nonmembers. READ FULL ARTICLE

What to Do About a Disloyal Loyalty Program

Feb 17 2014 | Christopher Elliott Many loyal customers will be affected by recent changes in airline loyalty programs. Airlines and program participants both need to listen and learn. “Ask yourself: Have you given your airline your blind loyalty? What do you expect in return for your allegiance? Is it obligated to give you that?” READ FULL ARTICLE

HTC launches Advantage initiative that includes one free screen replacement

Feb 18 2014 | ZDNet Apple may dominate in smartphone loyalty, but HTC is up for the challenge by introducing HTC Advantage. Ed Kuhner, VP of Customer Service said, “Keeping customers happy is something we believe a premium product maker should do, so we commit to continually listening to our customers and developing new, innovative solutions based on customer feedback and addressing their pain points over time – that’s the HTC Advantage.” READ FULL ARTICLE

New Study Finds Restaurant Reward Programs Increase Guest Visits

Feb 19 2014 | COLLOQUY – Loyalogy A new study on consumer attitudes and behavior suggests restaurant reward programs may increase guest visits by 35%. READ FULL ARTICLE

Hotels.com Celebrates 10 Million Welcome Rewards Members

Feb 20 2014 | PRNewswire More than one million free nights have been award to members in its Welcome Rewards program. READ FULL ARTICLE

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