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The Power of a Cookie in Shaping Customer Experience
Image via Flickr On a family trip this past summer, I was reminded that little things can make a big impact on brand experience. My wife and I packed up the car, and along with our 6-year-old twin boys...
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Creating Places of Engagement On a First Name Basis
So, I celebrated a birthday a few weeks ago. Since I’ve officially crossed into a new demographic segment, I tried to keep it relatively quiet. That is, until I walked into lululemon. Just recently,...
View ArticleThe Loyalty Weekly Roundup
KEEP CALM, TGIF & check out these links to loyalty news you might have missed… Online retail, mobile, airline, restaurant, and the hospitality industries all have a share in this week’s roundup....
View ArticleLoyalty Weekly Roundup #Lmktg
The Loyalty Weekly Roundup is back from Spring Break! Here’s what you may have missed within the last two weeks. Q&A: Barry Kirk, VP of Loyalty Strategy Mar 14 2014 | Loyalty360 Barry was one of...
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Loyalty Weekly Roundup #LMktg
Welcome back! Here’s the loyalty news you may have missed this week: Maintaining Customer Loyalty Jan/Feb 2014 Issue | Marketing Insights The first words in this article say it all: “Love them like you...
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Loyalty Weekly Roundup #LMktg
Do you know what you missed? We do! Here’s the latest loyalty news on Major League Baseball, the Millennial Generation we’re all trying to understand, digital offers/coupons, some words of wisdom on...
View ArticleMillennial Perspective: Building True Loyal Banking Relationships
I’m a Millennial. I am a loyal customer for Bank of America, and this is my story. When I visit my beloved hometown, I can’t help but notice there’s now a bank on practically every corner. The local...
View ArticleExcellence in Employee Recognition: Caesars Entertainment
Congratulations to Caesars Entertainment for winning a Silver award in Best Advance in Employee Recognition from Brandon Hall Group! Caesars Entertainment is the world’s most diversified...
View ArticlePut People First and Business Will Bloom
In a new series called “Perfect Company,” Quartz is spotlighting corporate leaders who set great examples as “pockets of excellence.” Recently, former CEO of Yum! Brands David Novak wrote on the topic...
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